Nothing is like what it was yesterday. Everything is changing globally towards a better future, whether its technology or individuals. Considering India, the age-group with the largest population today are millennials. Top-tier professionals have flooded the market, but devising innovative hiring strategies to attract and recruit them is challenging.
Whenever hiring great professionals it is important to make them aware of how you as a company are different from all the others that are currently in the market. Today successful recruiters use recruitment marketing strategies to brand their companies to potential candidates effectively.
Here are some of the most effective hiring strategies that we recommend to recruiters to attract top talent:
Strategy #1: Precision & Career Prospects
Communication is the basic form through which you can share your company’s mission towards career prospects with others. You can do it either through social media or personally by expressing views via posts, videos, and interaction from senior leaders discussing development and growth prospects. Moreover, by creating a company that cares to make a difference.
Strategy #2: Campus Recruitment
One of the good recruitment strategies for bulk-hiring includes connecting with the generation next directly in the field of academics. Give your business recognition by creating brand awareness on campuses, sponsoring talented students, events, and advertising in university magazines.
Strategy #3: Involvement
Once the generation of millennials is ready to enter the work industry, business organizations need to have innovative hiring strategies to attract them through the most popular mode of digitalization. For example, educational institutes have campus recruitment or job placement fairs every year, and this is an opportunity every organization can grab.
For example, renowned brand L’Oréal organizes a marketing competition known as Brandstorm, where students play brand managers of the company.
These kinds of competitions or awareness drive not only create brand awareness but also enable students to get a first-hand experience of understanding how a company functions. Therefore, a connection between a brand and an employee is built even before career opportunities are conferred.
Strategy #4: Going Digital
With everything getting digital, why should the recruitment process be left anywhere behind? Talking about hiring strategies for small businesses, when they need to recruit, they must update job profiles on their website as well as on recruiting platforms where potential candidates can come across their job opportunities. With recent surveys by experts like Glassdoor, 89% of job seekers use their mobile devices during the search process. Moreover, LinkedIn, Twitter, job boards, and employee referrals are also key communication channels.
Strategy #5: Recruitment
You can reach potential candidates via various platforms. But what can you do to make the further process simpler? One of the highly effective hiring strategies is to use our one-stop recruitment solution and a comprehensive online assessment tool Questy , to make the entire progression faster and cost-effective.
Questy is cloud-based online testing software for talent measurement. It can cater to a wide range of sectors like corporates, recruitment agencies, academic institutions, and even help in hiring interns and IT professionals.
Speed up your hiring process today! You don’t want to lose some talented candidates in the process. Register now!
